SQF form an innovation team

SQF form an innovation team

Sleaford Quality Foods (SQF), cross-category supplier of multiple packaged foods to the manufacturing and foodservice sector, has responded to consumer demands around sustainability by forming an innovation team.

The team consists of Tracey Siddy who is head of innovation and marketing; Laura Griffin, product innovation and marketing – project manager; Susie Camm, new product development; Hayley Williams, innovation technologist; Richard Oke, marketing manager; and marketing consultant, Murray Carmichael-Smith.

The new team aims to ensure SQF offers customers full traceability from farm to fork.

Siddy says:“Consumers want to know where the products they buy come from. This isn’t just an environmental issue, it encompasses ethical trading and fair prices for farmers across the globe and means we have incorporated a truly transparent field to fork traceability ethos into our company.

“Food safety and transparency is now a key factor within the ingredients industry and it must look towards securing a sustainable supply of raw materials from the farmers it works with.”

Between them, the team has several years of experience of working in the innovation sector.