Amadeus has secured a contract with Farnborough International Exhibition and Conference Centre worth over £12m to provide exclusive catering services at the venue.
The seven-year contract will see Amadeus run all retail catering at exhibitions, conference and banqueting catering, as well as hospitality at live events.
The company will bring innovations to the venue including street food concepts, retail concepts and technology solutions designed to enhance the customer experience. A conference and banqueting offer with nutritionally balanced menus to enhance delegate performance and a bespoke online menu selector will also be developed.
Farnborough International – which operates the 20,000 sqm exhibition and conference venue – delivers aerospace events including the-profile trade show, Farnborough International Airshow. The contract will also see Amadeus deliver catering at the biennial event, with the next airshow set for 2020.
Kevin Watson, managing director of Amadeus, said: “The quality of food is a really important factor for both clients booking event space at the venue and the customers that come to these events. As a team we understand the unique challenges catering at an exhibition venue brings – peaks in visitor numbers and ever-changing customer demographics require the business to be agile, constantly reacting to the schedule of events taking place at the venue. We also know how important food is when it comes to selling venue space and conferencing facilities, developing bespoke menus tailored to visitor profile and spearheading advances in the conference catering space.
“As a caterer we share Farnborough International’s pioneering spirit and we look forward to working in close partnership with the team, improving the food offering and delivering innovative catering that compliments the industry-leading venue.”
Gareth Rogers, CEO of Farnborough International, said: “We’re delighted to be working with Amadeus; few other organisations can compete with their experience and understanding of complex industry requirements. We know they will deliver our clients imaginative catering options that offer great quality and value, making a vital contribution to successful events at the Farnborough International Exhibition and Conference Centre.”