There’s no sensation like it, and now there’s a whole month dedicated to celebrating it. National Slush Month 2019 launches this May and the pub, bar and leisure industries are encouraged to stock up on slush in preparation!
With one in three adults purchasing a frozen drink in 2018, the trend for the super refreshing, fun flavoured, ice cold beverage is booming.
Consumers are looking more and more to new sensations and slush provides just that. Indeed, the UK’s leading frozen drink supplier and National Slush Month sponsor Vimto Out of Home served more than 40 million cups of slush last year alone.
Slush has previously been associated with theme parks and leisure but now, thanks to huge growth in alcoholic frozen drinks, the ice cold, quick serve alternative to traditional cocktails is now found in pubs and bars, too.
Demand is going from strength to strength as people look for an extraordinary experience when eating and drinking out of home. Recent consumer research showed almost half of survey respondents said they’d like to see more frozen drinks on pub menus.
FRYST from Vimto Out of Home is meeting this demand, offering frozen twists on classics such as the Strawberry Daiquiri and Woo Woo, while the company’s top uncarbonated frozen brand Starslush is injecting excitement into soft drinks menus across the UK.
Nick Yates, sales and operations director, Vimto Out of Home, said: “People drink more slush in the summer months and National Slush Month gives outlets an opportunity to kick off the start of the frozen drinks season in style.
“From our research we know three quarters of people are open to trying or buying slush, so venues just need to raise awareness of their offer. National Slush Month provides the perfect opportunity to do that. We’re proud to be driving this exciting category forwards with a category first.”
Vimto Out of Home offers free on loan equipment and eye catching in venue POS with every slush machine install. To order yours now call 0800 066 2133 or email firstname.lastname@example.org