Leading soft drinks manufacturer Lucozade Ribena Suntory has announced a partnership with Sports and Leisure Management (SLM) – which operates more than 170 leisure facilities nationwide under the brand name, Everyone Active – to trial new eye-catching recycling points with the aim of increasing recycling rates.
The recycling points, shaped like giant Lucozade Sport bottles, will be 1.2 metres tall and will have accompanying descriptive signage to make them unmissable and as easy to use as possible. The trial will run for three months – from 24th September to 16th December – in 10 Everyone Active leisure centres across the UK. A full list of the locations taking place in the trial can be found below.
Throughout the trial, recycling levels will be tracked and compared to a pre-recorded baseline level. The larger-than-life Lucozade Sport recycling points are designed to encourage behaviour change and positively impact recycling habits.
Andy Coupe, group F&B manager at Everyone Active, said: “We already have a long-standing partnership with Lucozade Ribena Suntory. I am delighted this has now been extended to influence the recycling habits of our consumers, with the ultimate aim of improving our impact on the environment.”
Lucozade Ribena Suntory’s trial with Everyone Active is just one of the many initiatives the company is rolling out to help consumers recycle more. The company is also seeking to widen its outreach within communities to encourage recycling and waste management.
Most recently, the company partnered with anti-litter charity Hubbub and is giving its support to the “Leeds By Example” campaign to encourage recycling on the go. The campaign will see new recycling points installed across Leeds city centre and will introduce an innovative app that scans an on-product barcode to help people understand how and where to recycle containers and bottles.
In another partnership with Hubbub, Lucozade Ribena Suntory has also launched a three-year rural anti-litter education campaign in the Forest of Dean. The campaign called “LoveYourForest”, explores new and innovative ways to help reduce littering rates. These have included pop-up litter shops displaying 33-year old litter and litter art to highlight the longevity of litter, as well as a Trashconverter Van inviting members of the public to swap their trash for treats.
Additionally, Lucozade Ribena Suntory is committed to reducing its own environmental impact and in April of this year became a founding signatory of the UK Plastics Pact. As a signatory, the company has agreed to eliminate problematic or unnecessary single-use plastic packaging and ensure 100% of its plastic packaging is reusable, recyclable or compostable by 2025.
Michelle Norman, director of external affairs and sustainability at Lucozade Ribena Suntory, said: “At Lucozade Ribena Suntory, we are committed to doing the right thing and are always on the lookout for new ways to help our consumers recycle. We are dedicated to doing all we can to help reduce our environmental footprint. We are hugely proud to be partnering with organisations like SLM and can’t wait to see the effect these new recycling points have.”