London event caterer, Seasoned, has seen a significant impact in corporate event buyer choices driven not only by service but also values such as social and environmental responsibility.
More than ever before, partnerships between clients, caterers and venues are being established based on shared values and ethics. This was reflected in the 20% rise in enquiries for one of Sea-soned’s alternative, eco-friendly venue partners, The LookOut, Hyde Park, in the heart of London’s West End.
The primary purpose of The LookOut is environmental education with proceeds from venue hire supporting The Royal Parks charity in areas of heritage, education, wellbeing and nature. The Look-Out has seen a surge in enquiries for corporate events this summer. Nestled within a beautiful wildlife garden, The LookOut boasts an array of environmentally sustainable features and its public events programmes include outdoor yoga sessions, healthy eating workshops, mindfulness classes, nature discovery days and even sunset safaris.
Seasoned has tailored its food service with BBQs, a wood-fired pizza oven, creative canapes and mocktail concoctions to create an informal, collaborative atmosphere, encouraging networking and relationships to build organically. Recent events have hosted children’s charities, product launches, start-up tech and creative companies to name a few.
Seasoned brand manager, Hafeez Saeed, said: “Being valued by your partnerships is one thing but actually believing in a partner’s values is a game changer. This is what we are seeing with event buyer decisions today where companies are working together not only based on quality or service but on their values and ethics. It’s important for people to know what their organisations represent and corporate events that bring together likeminded caterers, organisers and venues have become a great way to inspire your workforce with a higher sense of purpose.”
Colin Sayers, managing partner at Seasoned, added: “Ethical and social responsibility has gone from being nice to have at events, to being an essential requirement driven by more socially aware event buyers in the industry. The LookOut is an example of a genuinely green urban event space and we are proud of a partnership that’s been built on integrity in service as well as an amalgama-tion of our values of sustainability and love for the world we live in. The demand for such partner-ships will inevitably increase, driven by a growing culture of a more socially and ethically aware society”