Vimto Out of Home’s premium frozen cocktail brand FRYST has signed a new partnership with leading event food and drinks supplier Freemans Event Partners.
With the demand for frozen cocktails picking up pace, Vimto Out of Home’s FRYST brand is being turned to by many outlets as they look to generate additional sales for little additional cost.
Now FRYST is set to penetrate the growing entertainment and festival market as it joins Freeman’s high-profile roster this summer.
Thirsty consumers will get the chance to sip frozen cocktails from the FRYST iced cocktail bar at events at Silverstone throughout the year, including Silverstone Classic and Moto GP, as well as sold-out Boomtown Fair, London’s biggest free family festival Lambeth County Show and hugely popular festival Sundown, to name but a few.
Stephen Freeman, MD, Freemans Event Partners said: “We are delighted to be partnering with Vimto to deliver their new premium frozen cocktail brand into the out-of-home events environment. Launching this July, event goers will be able to select from a range of iced cocktails; including Daiquiris, Cuba Libres and Blue Lagoons. We’re looking forward to growing the relationship over the coming season as the FRYST brand activates at a number of high profile events.”