Schweppes has announced a raft of new customer wins and collaborations with some of the UK’s most premium, high-profile venues.
This includes a headline partnership with the Gin Festival, where Schweppes will be the tonic of choice at more than 40 events in the UK throughout 2018 and hosting masterclasses to help educate gin lovers on the perfect spirit pairings.
The brand has also won a number of customers including the iconic Royal Albert Hall which, like Schweppes, holds the Royal Warrant, as well as the O2 Arena and Goodwood Estate, where bespoke Schweppes bars will be installed to provide a premium mixing experience for customers at the three venues’ high-profile events.The Schweppes 1783 range will also be available at all of Rick Stein’s restaurants to create unique cocktails that complement its delicious seafood dishes.
The announcement comes as part of Schweppes’ biggest ever marketing campaign and launch of Schweppes 1783, a new range of naturally-flavoured, premium mixers.
Simon Harrison, customer marketing director GB at Coca-Cola European Partners, said:
“We’re building on the success of last year’s Schweppes brand relaunch by partnering with a line-up of some of the most renowned British venues and events, which mirror the long-standing British heritage of Schweppes, the UK’s favourite tonic.”