Compass Group UK & Ireland has created two new coffee brands to add to its hot beverage repertoire, continuing its investment in offering great quality coffee experiences to clients and consumers.
Peak St. and Crackle & Hum are two distinctive coffee concepts, targeting value and premium segments within the coffee market. They are currently being rolled-out at Compass client sites, across sectors such as business and industry, healthcare and leisure.
The market for hot beverages is in sustained growth, both in size and breadth of range, with the UK coffee shop market generating £8.9bn in revenue last year, according to the Allegra World Coffee Portal Project Café 2017 report.
Both new brands will include their very own coffee blend. Peak St. will use the Sicilia blend of coffee, a Fairtrade certified Arabica/Robusta blend sourced and roasted exclusively for Compass Group UK & Ireland, offering consumers a great coffee to be enjoyed as an espresso or with milk.
Alternatively, the brand’s tea offer comprises pyramid tea bags from the Brew Tea Co. and includes a comprehensive menu of black and green teas as well as infusions.
Crackle & Hum, as a premium offer, will use the Three Sixty blend, a 100% Arabica coffee blend sourced from Brazil and Colombia. The Three Sixty blend has received Rainforest Alliance accreditation, allowing Crackle & Hum outlets to display the Green Frog certification seal confirming environmental, social and economic sustainability.
Crackle & Hum will also serve a premium option loose whole leaf tea from Teapigs, served by highly skilled colleagues who have completed mandatory coffee and tea training, in partnership with the Speciality Coffee Association (SCA) and London School of Tea respectively.
Chop Chop, Compass’ newly developed range of hot and chilled food-to-go, will be on offer as part of the new concepts to complement the hot beverage choice.
Louise Pilkington, marketing director – Compass Group UK & Ireland, said: “Introducing Peak St. and Crackle & Hum is a really important step for us, as we continue to perfect and grow the range of offers we provide for our clients and consumers. We’ve based these two distinct, tailored brands on insights and feedback from our customers, to further enhance our position in the ever growing hot beverage market.”
Stephen Lovegrove, Head of Business Excellence – Central Marketing, said: “I’m particularly pleased that we’re able to provide two coffee offers with great provenance stories behind them, continuing the good work we are doing as a business around sustainable and ethical sourcing.”