Independent drinks company C7 Brands, has announced that rugby star Chris Robshaw and boxer Chris Eubank Jr will become the latest ambassadors of the Coco Fuzion 100 range.
The sporting stars will promote the range, which provides a healthier alternative to sugary sports drinks. The range includes the UK’s first all-natural, carbonated coconut water, in four flavours and the still 330ml sports bottles, perfect for the leisure and fitness markets.
Jane O’Connor, group buying director at C7 Brands, said: “Our team of ambassadors spans esports leadership and international sportsmen and women. The primary engagement point with them has been through the usage of the product, particularly as the health debate is so high on everyone’s agenda. The Coco Fuzion 100 brand was initially created in response to a growing demand in the elite sports environment, where the health benefits of coconut water have been well understood for some years. Our multi-million pound marketing and engagement plans around our ambassadors are significant.”