Magazine Archive

SLC Editor

Jill Sayles

Editors Letter

MAY / JUN 2018

Understanding your market is never easy and the thought of pandering to demographics can be frustrating. Perhaps you want to widen your net and attract a new set of customers; but the risk of upsetting your existing client base is very real. There is also the danger of becoming stale and worn to those in your current customer base who may want a bit of change, or at least to be in keeping with the current trends; God forbid there be no avocado on the menu! The real challenge is to create an offer that keeps the traditions of your current client base while also being exciting enough to entice new diners and therefore new revenue opportunities. If you can do that, you’ll be on to a winner. In this edition we visit arguably one of the bastions of British sporting tradition, Lord’s Cricket Ground (page 22). The in-house catering team at the Marylebone Cricket Club are pushing forward with culinary innovation with the introduction of the Lord’s Dining Club – bringing the likes of Tom Kerridge, Simon Rogan and Daniel Clifford to the famous Long Room – while also upholding the traditions of high-quality F&B for loyal members from varied generations. Elsewhere, a partnership between Virgin Active and Lexington Catering has seen the health and fitness brand welcome fresh culinary ideas into its 43 UK sites (page 26). The caterer has developed its Athleat concept to suit the different demographics of each of Virgin Active’s ‘express’ and ‘resort’ sites. Features writer Esther Anyakwo heads to the National Trust’s Packwood House in Warwickshire to learn about a kitchen garden that is inspiring its field-to-fork dining (page 18); meanwhile Amadeus, the catering arm of the NEC Group, tells us all about its Food For The Brain accreditation (page 14). We speak to Sticky Sisters, the fast-casual dining chain that has taken up residence in Thorpe Park Resort (page 30), and, finally, we get creative with our ice cream and gelato (page 39). Enjoy,

Archived Issues



MAY / JUNE 2019

MAR / APR 2019

JAN / FEB 2019

NOV / DEC 2018